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How are you ensuring customers behave responsibly in the sun?

The new Choose Your Favourite Sunbed initiative is not about encouraging customers to spend longer in the sun, quite the opposite. The service allows our customers to pre-book a sunbed in their preferred location, which with the help of the compass on the pool plan, will mean a shady spot for many. It also encourages guests to go out for the morning exploring the local area, safe in the knowledge that when they return a bed will be waiting for them.

Where possible, the hotels which offer Choose Your Favourite Sunbed will provide parasols, subject to availability, along with a choice of sunbeds bookable in shady spots.

We’ve teamed up with Calypso sun cream to provide a bottle of free sun cream with every reserved sunbed – happy tanning everyone!